• search-journal-taylors

 /  JOURNAL ARCHIVE

SEARCH 9 (2) 2017


Images Of Crisis On Television: National Media Approaches To European Identity-Making
* Irene Photiou, Lambrini Papadopoulou & Theodora A. Maniou

Abstract:

The clash between European and national identities has generated an ongoing debate in the European Union, which usually peaks in times of crises. Such a crisis occurred in June-July 2015 when Greece experienced a fresh culmination of its ongoing financial and socio-political stalemate. The negotiations between the Greek government and the EU administration led to a strain on the banking system, a dividing referendum and social movements in the country, resulting in the national elections of September 2015. Greeks around the world perceived this crisis in multiple ways, but for Greek- Cypriots, it brought forth memories of the 2013 banking crisis (at least). It is of interest to examine the role of national media, and specifically television, in the process of European and national identity making in times of crisis. The aim of the case study is to scrutinize and understand the portrayal of the 2015 Greek crisis as presented to the Cypriot society through the national television channels. Engaging in a qualitative framing analysis, this article investigates the political and social aspects in which the crisis in Greece was portrayed, as well as political problematizations concerning conflicts between the European, Hellenic and Cypriot aspects of the national identity, all or some of which many Greek-Cypriots consciously claim to adopt. As this research indicates, the framing of television news during the crisis was ideologically, rather than ethnically, motivated, while the events precipitated deviations from traditional positions on national identity in all ideological groups of the country. Importantly, this study uncovers a subtle trend to promote a new, European awareness in the national identity, attempting to generate sympathy for this multicultural and multinational community of rival politics and opportunity.

Keywords: European identity-making, television, economic crisis, Greece, Cyprus

Pages: 1-28 | First Published: 1 September 2017

| PDF |

SEARCH 9 (2) 2017


Enhancing The Effectiveness Of Tobacco Package Warning Labels: An Elaboration Likelihood Perspective
Tunu Nkunya, * Thinavan a/l Periyayya & Santhidran a/l Sinappan

Abstract:

Graphic health warning on cigarette packages is the latest initiative to encourage cessation and reduce smoking uptake, nevertheless, it is not clear on how effective this approach can inform and change smoking behavior. The role of recipient factors influencing the processing of anti-smoking messages on cigarette packs is also unclear. This paper attempts to investigate these gaps by studying how cigarette pack graphical health warning messages and positive gain-framed statements are processed, and its impact on smoker’s attitude using the information-processing theory of elaboration likelihood. Two models were developed for this experimental study. The first model focused on elaboration levels as determinants of attitude towards smoking. A total of 60 private college students were selected for this study. A 2x2 factorial experimental design was used to test the influence of elaboration (IV) on attitude towards smoking (DV). The second model tested the effect of four recipient factors on elaboration likelihood, the factors are: general health consciousness, need for cognition, personal relevance and prior knowledge. A two-way between subjects ANOVA was used to test the first model which had three null hypotheses. The two-way between subjects ANOVA test showed that recipients who scored high on elaboration had a stronger attitude against smoking due to the additional gain-framed arguments presented on the cigarette pack, while those who scored low on the elaboration had stronger attitudes against smoking based on the gruesome graphic health warning. Pearson Correlation Coefficient test was used for the second model and the outcome showed that only one factor that is personal relevance was strongly correlated with elaboration, the other factors were weakly correlated.

Keywords: Health Communication, elaboration, fear communication, gain-framed statements

Pages: 29-54 | First Published: 1 September 2017

| PDF |

SEARCH 9 (2) 2017


The Fading Batek: Problematizing The Decline Of Traditional Tattoos In The Philippine Cordillera Region
F.P.A. Demeterio III

Abstract:

This paper builds on the findings established by an earlier paper, entitled “The Traditional Tattoos of the Philippine Cordillera Region: a Study on their Differences in Appearances, Causes and Discursive Strengths,” written by the author together with his research team and was published in Volume 8, Number 2 of SEARCH Journal. The previous paper was a synchronic study of traditional tattooing among the eight ethnolinguistic groups of the said region to establish a baseline knowledge of such practice prior to the massive influx of modern and western influences mediated by the American occupation. However, this paper aims to: 1) show some diachronic accounts of the said traditional tattooing, 2) problematize the historical vanishing of the this cultural practice, and 3) lay down some proposals on how to preserve and resignify the same cultural practice. The eight ethnolinguistic groups of the Philippine Cordillera region covered by this paper are: the Ibaloys, Kankana-eys, Ifugaos, Bontoks, Southern Kalingas, Northern Kalingas, Itnegs and Isnegs. This paper is primarily a historical work that used archival and library materials, as well as key informant interviews for its data, and they are analyzed from the theoretical lens of Michel Foucault’s archeology and genealogy of knowledge and Roland Barthes’ semiology. The goal of this paper is to grasp the current status of traditional tattooing in the Philippine Cordillera region in order to have some foresight to, if not influence on, its future. This paper is the concluding part of a bigger project that was funded by the National Commission for Culture and the Arts of the Republic of the Philippines.

Keywords: Batek, Philippine Traditional Tattoo, Cordillera Region, Epochal Change, Signification and Resignification

Pages: 55-82 | First Published: 1 September 2017

| PDF |

SEARCH 9 (2) 2017


“We Spoke Different Languages, Yet We Sang The Same Song”: An Analysis Of Multiculturalism In Ola Bola
Kavita Maheendran

Abstract:

This study explores the portrayal of multiculturalism in the film, Ola Bola. In addition, the study also investigates the success behind the movie . The content analysis methodology based research utilised Structuralist Film Theory to write the analysis. Besides analysing the film, the researcher also analysed blogs and online portals to gather opinions from various perspectives. From the findings, a total of five themes (interracial friendship, cross cultural interaction, multilingual dialogues, portrayal of minority community and embracing colour blindness) were gauged from the analysis. As for the success of this film, it was found that marketing and promotion campaigns were the main reasons for Ola Bola to perform well at the box office. From the analysis done on blogs and portals it was found that most Malaysians enjoyed multicultural films, and they also hoped for Malaysians to stay united.

Keywords: Ola Bola, multiculturalism, content analysis, Malaysia, Structuralist Film Theory

Pages: 83-104 | First Published: 1 September 2017

| PDF |