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SEARCH 3 (2) 2011


Internet Usage among Female Undergraduates in Ferdowsi University, Iran
* Toktam Namayandeh Joorabchi, Md Salleh Hj Hassan & Musa Abu Hassan

Abstract:

The fastest growing audience of the Internet world is women. This study was designed using the Uses and Gratifications theory framework to understand Internet usage among female undergraduate students. The objectives of this study are to identify the relationship between knowledge of English language, purposes of Internet usage with gratification derived from Internet usage and problems in using the Internet. Non-probability sampling was employed in this study. Of the 319 respondents who participated in the study, 62 were from the field of English language and 257 from other fields of humanities. The relationship between purposes of Internet usage with gratification derived from Internet usage is significant and positive. There is no significant relationship between knowledge of English language and gratification derived from Internet usage.

Keywords: Internet usage, Iran, Uses and Gratifications Theory

Pages: 1-20 | First Published: 1 September 2011

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SEARCH 3 (2) 2011


Framing Religious Disputes: A Comparative Analysis of the Lina Joy Controversy Reported by Malaysian Newspapers
* Yang Lai Fong & Md. Sidin Ahmad Ishak

Abstract:

This article reports the outcome of an analysis of how the Malaysian mainstream and alternative newspapers reported one of the most controversial religious problems encountered in Malaysia’s recent history—the Lina Joy’s religious conversion. Lina Joy’s decision to pursue changes to her National Registration Identity Card after renouncing Islam to become a Christian in 1990 sparked off complex legal procedures that attracted great attention from the media. By employing framing as the theoretical framework and content analysis as the research method, this study found that conflict was the most salient, important and enduring frame in all of the newspapers, regardless of mainstream or alternative.

Keywords: Framing analysis, inter-ethnic relations, multicultural communication, religious disputes, vernacular newspapers

Pages: 21-37 | First Published: 1 September 2011

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SEARCH 3 (2) 2011


‘Mobile Phone – the Must-Have Gadget of the 21st Century’: Identifying Trends and Impact on Human Relationships
* Wong Fei Mun, Lean Mei Li & Prasana Rosaline Fernandez

Abstract:

In the urban areas of Malaysia, it is common to see people holding mobile phones regardless of time and location. There is a high prevalence of mobile phones usage among Malaysians, particularly youths even with most primary school students owning these socially interactive technology gadgets. This study seeks to examine pervasiveness of mobile phones and dependency on the gadgets among male and female users, explore whether the high dependency on mobile phones contributes to any positive or negative effects on human relationships, and to propose solutions if there are any negative effects on aspects of human relationships due to high mobile phone usage in their daily lives. The researchers employed triangulation analysis, which combined both quantitative and qualitative methodologies. The instruments of analysis for the research were surveys and personal interviews.

Keywords: Communication, human relationships, Malaysia, mobile phone

Pages: 39-53 | First Published: 1 September 2011

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SEARCH 3 (2) 2011


New Media and Media Students: An Approach and Use Pattern Analysis
Jomi Thomas

Abstract:

The study analyses the approach of media students to different new media platforms and the way they use these platforms. It aims to analyse how seriously students approach new media facilities by applying a methodology which is a mix of both quantitative (questionnaire survey and percentage analysis) and qualitative (focus group discussion analysis) methods to identify patterns of Internet usage among students. As there is a relation between use and gratification, we can determine a relationship between approach and use patterns, as approach determines the media and how it is to be used.

Keywords: Approach, ‘fluid or liquid’ medium, pattern, ‘snack’ medium, use

Pages: 55-70 | First Published: 1 September 2011

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