SEARCH 12 (2) 2020
SEARCH 12 (2) 2020
ArticlesExploring the credibility and self-presentation of Insta micro-celebrities in influencing the purchasing decisions of Bangladeshi users
* Masrura Ahmed Tanha
Communication networks for rubber marketing in Riau province, Indonesia
* Roza Yulida, Rosnita, Yulia Andriani & Muhammad Ikhwan
The Internet's potential: A study of Indian news sites
* Deepak BJ, Usha M. Rodrigues & Padma Rani
Film authorship and national cinema: An analysis of “Chineseness” in John Woo’s Hollywood films
* Qiao Li & Lei Deng
Fandom as a reward industry: Pleasures in pop music fan engagement and participation within online social networking in Indonesia’s context
Zhafira Athifah Sandi & * Endah Triastuti
Framing of the 1Malaysia Development Berhad (1MDB) financial scandal: Politicising by mainstream and alternative newspapers before and after change of government
* Su-Hie Ting, Thanaraj Murudi & Kee- Man Chuah
Exploring the credibility and self-presentation of Insta micro-celebrities in influencing the purchasing decisions of Bangladeshi users
* Masrura Ahmed Tanha
Social media has and continues to provide ordinary people ubiquitous access to influence others and in the process, achieve online celebrity status. Not surprisingly, micro-celebrities on digital media have become the new promotional tool for product endorsements. Companies too are increasingly shifting from traditional celebrity endorsers to famous online influencers. However, concerns regarding the self-presentation and credibility of these insta-celebrities remain. This study combines the theoretical framework of the self-representation theory related to Goffman and Ohanian’s source credibility model which comprises the three facets of attractiveness, trustworthiness and expertise leading to purchase intention. This research attempts to examine the connections between online presentation and source credibility of micro-celebrities on Instagram to develop a modified source credibility model in the context of current digital media. Interpretive paradigm via in-depth interviews with 46 active Bangladeshi Instagram users were used to explore the dimensions of source credibility and self-presentations of micro-celebrities that influence the purchase decision of the users. The findings show that credibility can be achieved among the followers if the micro-celebrities follow certain criteria in terms of online behaviour presented in the modified framework of source credibility.
Keywords: micro-celebrity, Instagram, social media, source credibility, self-presentation
Pages: 1-20 | First Published: 28 July 2020| PDF |
Communication networks for rubber marketing in Riau province, Indonesia* Roza Yulida, Rosnita, Yulia Andriani & Muhammad Ikhwan
The Riau province is one of the largest rubber manufacturers in Indonesia. Ten percent of Indonesia’s rubber comes from Riau, and of this, 82.64% comes from community rubber plantations. The main problems experienced by rubber farmers are low-quality rubber, stiff competition for rubber products, and its low price. There are several models used by farmers for marketing: the conventional system, auctions and auctions via associations. The right communication channel/network is important because it provides information to farmers about rubber price and quality for efficient marketing. To analyze the communication network used in the auction system, this study interviewed 127 respondents from two districts in Riau: Kuantan Singingi and Kampar. Findings show that 95% of the farmers come from the productive age group, are high-school leavers and have 1–32 years’ farming experience. The cosmopolite level is medium with an average score of 1.81 while 72% farmers have access to 1-2 media, used 4-7 times a month for 0-60 minutes on average in a week. Auctions via associations take the form of a radial personal network, where information flow is open and widespread. Whereas the conventional system and auctions via farmer groups form an interlocking personal network model, where information is often centralized and only reaches a limited number of people in the network.
Keywords: communication network, rubber farmers, rubber farmer association, auction marketing system, conventional marketing system
Pages: 21-38 | First Published: 28 July 2020| PDF |
The Internet's potential: A study of Indian news sites* Deepak BJ, Usha M. Rodrigues & Padma Rani
The multifaceted online features have encouraged traditional media to explore the novel possibility of the online market. In this context, our study examines how Indian newspapers have adopted online media features such as interactivity, hypertextuality, multimediality, immediacy, memory, personalisation, ubiquity, creativity, contextualisation, and other latest new media technologies. This analysis uses a methodological strategy formulated by Zamith to understand the extent to which Indian news sites incorporate the potentials of the Internet. Herzberg’s ‘two-factor motivation-hygiene theory’ is employed as a foundation to examine how Indian newspapers include features of the Internet that satisfy digital users on their online sites. Our study finds that Indian news sites lag in utilising the full potentials of the Internet.
Keywords: news sites, new media technologies, user satisfaction, Internet, Indian media, print media, online news
Pages: 39-57 | First Published: 06 August 2020| PDF |
Film authorship and national cinema: An analysis of “Chineseness” in John Woo’s Hollywood films* Qiao Li & Lei Deng
Hong Kong has the world’s third largest film industry after Hollywood and Bollywood. For many decades, Hong Kong cinema has long been transregional and transnational. Its audiences are spread across Southeast Asia and its films have been commercially successful in Europe and the USA since the 1970s. John Woo has been a distinguished auteur director of Hong Kong cinema since the 1980s. When Woo relocated to the USA (making English-language films in Hollywood), how were his authorial signatures and the influence of his Chinese background, namely “Chineseness”, represented and negotiated in a transnational context? This article investigates the ways that his transnational/global filmmaking intersects with his Chinese cultural identities and influences. The article takes Woo out of his own cultural contexts, the specific locality. The “Chineseness” in his Hollywood films is also out of its common realm. Hence, this article pushes the boundaries of the idea of national in national cinemas by looking at the ways auteur directors of Chinese origin (such as Woo in this case study) integrated their understanding of Chinese traditional culture in films that were intended for Western audiences.
Keywords: auteur director, film authorship, national cinema, Hollywood, chineseness, John Woo
Pages: 59-72 | First Published: 05 August 2020| PDF |
Fandom as a reward industry: Pleasures in pop music fan engagement and participation within online social networking in Indonesia’s contextZhafira Athifah Sandi & * Endah Triastuti
This study explores the participation of pop music fandoms in fan base communities on popular social networking sites within Indonesia’s context, to not only engage with content but also, to find pleasure. Practices in pop music fandom from the perspective and experience of fans are explored. The results reveal that fans find pleasure in being actively involved in their communities to connect with one another and with their favourite artist, interpret meanings in the creation of content and perform their identity as a part of the fandom. With visibility more possible through social media, it has become easier for fans to interact with artists, record labels, media partners and concert promoters. These interactions are perceived by the fans as emotional rewards, which then motivate them to engage in these activities and create a reward industry. In this reward industry, fans are included in collaborations with industry components, and therefore expand their networks and reinforce their role as being valuable to an artist’s career.
Keywords: fandom, engagement, participation, social network, pop music
Pages: 73-89 | First Published: 05 August 2020| PDF |
Framing of the 1Malaysia Development Berhad (1MDB) financial scandal: Politicising by mainstream and alternative newspapers before and after change of government* Su-Hie Ting, Thanaraj Murudi & Kee- Man Chuah
The study compared the framing of the 1Malaysia Development Berhad (1MDB) financial scandal and the politicising of the issue by a mainstream and an alternative newspaper before and after the historic change of ruling party in Malaysia on 9 May 2018 general election. A quantitative content analysis of 1,357 news articles in The Star and Malaysiakini was conducted along with lexical analyses using a textual analytics software known as AntConc. The results indicated that 1MDB was more salient in Malaysiakini before the change of government but the salience of 1MDB was elevated in The Star during the new Pakatan Harapan regime. Both newspapers were oriented towards episodic framing, but in the new regime, The Star’s percentage of episodic articles increased while that of Malaysiakini decreased. The low percentage of thematic articles (less than 11%) indicate that the media framing of 1MDB could have made readers oblivious to the ramifying impact of 1MDB on Malaysia and its citizens. The Star tended to quote voices of the ruling party politicians and adopted a formal stance in reporting 1MDB-linked events whereas Malaysiakini had more variety of news sources and used a personalised stance to engage readers. Before the change of government, The Star had a balance of positive, negative and neutral 1MDB-related articles but Malaysiakini articles were inclined towards a negative valence. During the Pakatan Harapan regime, the two newspapers were similar in reporting 1MDB positively, focussing on actions to resolve the financial scandal. The textual frequency analysis revealed an obvious lack of negative adjectives, indicating an avoidance of evaluative judgements on a financial scandal involving high-ranking political figures.
Keywords: alternative media, mainstream media, framing, 1MDB
Pages: 91-110 | First Published: 07 August 2020| PDF |