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LATEST : NOV 2020 !
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SEARCH 12 (3) 2020
Online ISSN: 2672-7080
© SEARCH Journal of Media and Communication Research

Articles

Facebook group types and posts: Indonesian women free themselves from domestic violence
   Saras Krisvianti & * Endah Triastuti
Identifying the mediating role of corporate reputation in the relationship between selected RepTrakTM facets and customer loyalty of Malaysia Airlines Berhad
   * Tak-Jie Chan, Su-Lin Tay, Hon-Tat Huam & Nor Azura Adzharuddin
Fixing the communication gap through MHealth: The effects of attitude, perceived usefulness, and risks of MHealth on prescribed self-care among coronary heart disease patients in Malaysia
   * Rabiah Adawiah Abu Seman, Md Azalanshah Md Syed, Azmin Azliza Aziz, Ahmad Syadi Mahmood Zuhdi & Rasheeda Mohd Zamin
Virtual jihadism: Netnographic analysis on trends of terrorism threats
   * Herdi Sahrasad, Muhammad Amin Nurdin, Mohamad Asrori Mulky & Iskandar Zulkarnaen
Media self-congruity among the generational cohorts of Boomers and Gen Y in Malaysia
   * Mohamad-Noor Salehhuddin Sharipudin, Kim-Shyan Fam & Aaron Gazley
Women leaders in the 14th General Election: A comparative framing analysis of the Malaysian media
   * Usha Devi Rajaratnam, Justin Gerard Victor, Sheila Yvonne & Yang Lai Fong
The influence of peer engagement on voting among Malaysian youths through social networking sites
   * Nurzihan Hassim, Suzanne Tan Ser Zian & Sheila Yvonne Jayasainan
The Malaysian power shift: The mainstream perspective
   * Roslina Abdul Latif & Abelyn Oh Ying

Facebook group types and posts: Indonesian women free themselves from domestic violence

Saras Krisvianti & * Endah Triastuti

Abstract:

This research applied the virtual ethnography approach to examine the emerging virtual communities supporting Indonesian women. It explored three Indonesia-based virtual communities on Facebook where women, especially those who experience domestic violence, look for a haven to find coping strategies and strength. As domestic violence is highly considered a private family matter, many believe it should be kept hidden behind closed doors. Victims are discouraged from reporting or seeking help. This study found that virtual communities in social media platforms like Facebook make it possible for female victims of domestic violence to have a meeting place and share their experiences without exposing their identities. In other words, interactions within a virtual community empower women through the exchange of experience and knowledge. Women develop connections when they post their experiences in a Facebook group that they are a member of and get positive comments, which are perceived as social support from other members. It provides women with alternative strategies to find relief and to liberate themselves from domestic violence.

Keywords: Domestic violence, Facebook group, online social support, perebut laki orang (pelakor), virtual communities

Pages: 1-17 | First Published: 14 Dec 2020

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Identifying the mediating role of corporate reputation in the relationship between selected RepTrakTM facets and customer loyalty of Malaysia Airlines Berhad

* Tak-Jie Chan, Su-Lin Tay, Hon-Tat Huam & Nor Azura Adzharuddin

Abstract:

Corporate reputation is a part of the intangible asset management that can help create a competitive advantage in firms. Hence, it is crucial for firms to create a favourable reputation and build a good perception among stakeholders. However, crises are inevitable and can cause a firm’s reputation to be tarnished and its credibility to be questioned. Therefore, this study aims to identify the mediating role of corporate reputation on the relationship between selected facets of the RepTrakTM reputation model, namely, products/services, innovation, citizenship, leadership, performance and customer loyalty from the perspective of Malaysia Airlines Berhad’s (MAB) customers. Online and offline questionnaires were administered to MAB consumers which yielded 173 valid responses. The collected data were then analysed using partial least square structural equation modelling (PLS-SEM) in Smart-PLS 3.2.7. The findings confirmed the positive relationships between the four facets of RepTrakTM with corporate reputation in the current context; however, innovation demonstrated a negative but significant relationship with corporate reputation. In addition to that, the relationship between corporate reputation and customer loyalty was also established. Further, the results confirmed corporate reputation as a mediator that mediates the relationship between all five determinants of RepTrakTM model and customer loyalty. The conclusion, the implications and suggestions for future research are also discussed.

Keywords: RepTrakTM model, reputation, customer loyalty, aviation industry, corporate & marketing communications

Pages: 19-35 | First Published: 14 Dec 2020

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Fixing the communication gap through MHealth: The effects of attitude, perceived usefulness, and risks of MHealth on prescribed self-care among coronary heart disease patients in Malaysia

* Rabiah Adawiah Abu Seman, Md Azalanshah Md Syed, Azmin Azliza Aziz, Ahmad Syadi Mahmood Zuhdi & Rasheeda Mohd Zamin

Abstract:

This study analyses the moderating role of Mobile Health (MHealth) in influencing the indirect relationship of health literacy on prescribed self-care through attitude among Coronary Heart Disease (CHD) patients in Malaysia. Through a user-experience research with concept testing, data were collected from 300 CHD patients in a tertiary hospital using a survey. Findings show a partial mediation of attitude in the relationship between health literacy and prescribed self-care. The results reveal that the perceived usefulness of MHealth significantly and positively moderates the direct effect of health literacy on attitude towards prescribed self-care. Further, the perceived risk of MHealth significantly moderates the direct effect of health literacy on prescribed self-care negatively. Lastly, the perceived risk of MHealth positively moderates the moderated mediation of perceived usefulness of MHealth on the indirect effect of health literacy on prescribed self-care. These findings suggest a new framework for the effects of MHealth on prescribed self-care that explains the importance of perceived usefulness of MHealth to create a positive attitude towards prescribed self-care; in other words, the perception of usefulness outweighs the patient’s perceived risk of MHealth in practising prescribed self-care. To integrate MHealth in the CHD medication regimen, requires (1) relevant disease management functions, (2) regulations (3) audit and revisions, and (4) education, as well as the involvement of healthcare providers, policymakers, and developers.

Keywords: MHealth, coronary heart disease, moderated mediation, perceived usefulness, perceived risk

Pages: 37-69 | First Published: 14 Dec 2020

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Virtual jihadism: Netnographic analysis on trends of terrorism threats

* Herdi Sahrasad, Muhammad Amin Nurdin, Mohamad Asrori Mulky & Iskandar Zulkarnaen

Abstract:

This article examines how the Islamic State of Iraq and Syria (ISIS) has been using terrorism to rebel in order to establish their own superstate, leading to the outbreak of a civil war in Iraq and Syria. To this end, ISIS has intensified the use of the internet and Telegram in the global arena massively and intensively. In this context, by using netnography—a method for analysing all human activities and cultures related to qualitative internet use—we can observe the cruelty of the transnational jihadism in spreading a model of the Islamic State of Iraq and Syria through harassment and hostility, virtually. This movement has tried to mobilise civil war and terrorism through cyberspace, involving businessmen, foreign adventurers, transnational and domestic terrorists. The main objective of this article is to show the shift from the real battleground toward virtual hostilities where the internet and applications like Telegram have created major changes, both theoretically and practically, in the world of communication. People live in cyberspace (online) just like in real life (offline). Internet users chat and exchange ideas with each other, virtually in various parts of the world—as if they live in a global village. However, the use and abuse of the internet and other virtual applications by ISIS supporters and sympathisers has eventually pushed international communities and governments to work together to fight against this global terrorism.

Keywords: Netnography, cyberterrorism, ISIS, internet, Telegram

Pages: 71-85 | First Published: 14 Dec 2020

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Media self-congruity among the generational cohorts of Boomers and Gen Y in Malaysia

* Mohamad-Noor Salehhuddin Sharipudin, Kim-Shyan Fam & Aaron Gazley

Abstract:

Our study employed the Generational Cohort Theory as an alternative method to segment and identify consumer profile and its media congruity in an emerging country (i.e. Malaysia). It is more efficient and reliable than other segmentation methods such as demographic variables and cross-sectional. We aim to establish and validate the influential events (e.g. social, political, economic and technological) used by the Boomer and Gen Y generational cohorts. Our study also identified suitable types of media that are congruent with the respective generational cohorts based on the external events. A self-administered survey was used, and the respondents consisted of two generational cohorts (Boomers and Gen Y). A total of 370 useable completed surveys was collected. We validated the external events proposed from the literature and empirically confirmed that these external events influenced both generational cohorts. The study indicates that respondents from both generational cohorts responded to the external events, which occurred during their coming of age (i.e. age 17–23), and this had a significant impact on them. Our empirical findings also suggest that there are additional external events that influence generational cohorts apart from that of the literature. The results show that Gen Y cited highly on most of the influential external events that occurred during their coming of age as compared to Boomers. This study contributes to identifying and establishing the external events of generational cohorts in Malaysia and would be useful in predicting media preferences using generational cohort profiles.

Keywords: Media self-congruity, digital native, digital immigrant, Gen Y, Boomers

Pages: 87-102 | First Published: 14 Dec 2020

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Women leaders in the 14th General Election: A comparative framing analysis of the Malaysian media

* Usha Devi Rajaratnam, Justin Gerard Victor, Sheila Yvonne & Yang Lai Fong

Abstract:

Malaysia concluded its momentous 14th General Election in May 2018, which heralded a regime change after 60 years. In this election, an unprecedented number of women stood as candidates but only 11% succeeded in becoming elected representatives. Hence, this study analyses the media discourse in the Malaysian press on women representation in the election. The media portrayal of women leaders in general elections constitutes an important research area as it reflects the crossroads of gender, politics, media and identity. Literature further indicates that effects of media reporting on political participation and election results may be particularly noticeable in Malaysia because it may give a new social meaning to women in politics, women’s political presence and gendered social constructions about women’s political capacity. The research ascertains how the articles were framed to contribute to women empowerment or framed to highlight awareness of women’s basic role in the Malaysian society. This study employed a content analysis on a corpus of mainstream Malay (Utusan Melayu), English (The Star) and Chinese (Sin Chew Daily) newspapers, and the online media (Malaysiakini). The findings reveal that the coverage of women is still under-represented since only superficial issues on women’s roles were discussed instead of their professional and leadership qualities. In the new Malaysia, the media needs to veer away from the stereotypical representation of women and instead represent them in a more progressive role, reshaping their political identity to enhance women’s suitability and capability as key political figures.

Keywords: Women politicians, media and elections, representation of women

Pages: 103-124 | First Published: 14 Dec 2020

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The influence of peer engagement on voting among Malaysian youths through social networking sites

* Nurzihan Hassim, Suzanne Tan Ser Zian & Sheila Yvonne Jayasainan

Abstract:

The 14th General Election saw a significant transition in political views and voting inclinations on social networking sites (SNSs) such as Facebook and Twitter among Malaysian youths despite their absence in the electorate. These digital natives rely heavily on SNSs to consolidate information, to interpret social structures and to engage among themselves as political cognizance is often limited to them. This study proposes that peer engagement through SNSs significantly affects Malaysian youth attitudes on political views, particularly on the act of voting. The study also investigates the extent of information sharing and identifies the motivations that drive Malaysian youths to seek information on voting from their SNSs. A self-administrated questionnaire was conducted with a total of 371 participants; of which 60% were female and 40% male. Our analysis showed that Malaysian youths are significantly influenced by their social connection to others hence posts by their peers and political figures on SNSs receive a higher engagement. There is strong evidence that discussing politics with friends on SNSs is preferred and is in line with their personal interests, thus creating a more inclusive experience among them. This further substantiates the positive impact of SNS consumption by Malaysian youths towards their potential voting participation. The outcomes of the study will ascertain the benefits of SNSs in reaching out to youth to nurture patriotism that could create a sophisticated social networking framework to understand the social impact of new media in the Malaysian context and onwards – on a global scale.

Keywords: Social networking sites, peer engagement, voting, youths, GE14

Pages: 125-144 | First Published: 14 Dec 2020

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The Malaysian power shift: The mainstream perspective

* Roslina Abdul Latif & Abelyn Oh Ying

Abstract:

The Malaysian power shift that happened in February 2020 shook the nation and the democracy system in the country to the core. Several political parties had secret meetings which culminated in rumours of the formation of a new alliance to helm the government. Tun Dr Mahathir Mohamad resigned as the 7th Prime Minister (PM), submitting his resignation letter to the King on Monday, 24 February followed by his resignation as Chairman of Parti Pribumi Bersatu Malaysia (Bersatu), half an hour later. Bersatu President Tan Sri Muhyiddin Yassin then announced that his party was quitting Pakatan Harapan (PH), causing the government led by the multi-ethnic PH to collapse and further throwing the country into political turmoil. The objective of this study is to find the differences of news coverage concerning the power shift struggle combined with the Covid-19 pandemic in Malaysia, between two mainstream media, The Star and The New Straits Times. The criteria that were studied were headlines, sources, visual images, story angle and perspective as well as historical references. These criteria would aid in identifying how the newspapers’ background influenced the way news stories were reported or presented. From the analyses carried out, the mainstream media have done their duties as the fourth estate to circulate news from the new government of Malaysia to the people. The new PM has also demonstrated a clear direction of duty and responsibility towards the country in this time of crisis to ensure Malaysians continue to live in peace and harmony and above all, safe.

Keywords: Malaysia, power shift, Covid-19, government, opposition

Pages: 145-161 | First Published: 14 Dec 2020

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SPECIAL ISSUE


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SEARCH Conference 2019
212 pages, August 2020

 

JOURNAL ARCHIVE


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SEARCH 12 (2) 2020
110 pages, July 2020

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SEARCH 12 (1) 2020
139 pages, March 2020

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SEARCH 11 (3) 2019
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SEARCH 11 (2) 2019
143 pages, July 2019

 

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EDITORIAL BOARD


EDITOR-IN-CHIEF
Professor Dr. Kashif Hussain
Email: kashif.hussain@taylors.edu.my

CO-EDITOR
Associate Professor Dr. Roslina Abdul Latif
Email: Roslina.AbdulLatif@taylors.edu.my

FOUNDING EDITOR
Dr. Lokasundari Vijaya Sankar

EDITORIAL TEAM

Managing Editor
Dr. Nur Haniz Mohd Nor

Associate Editors
Associate Professor Dr. Joe Qiao Li
Dr. Nurzihan Hassim
Dr. Benjamin Loh Yew Hoong

Web Editor
Ms. Ivy Chen Hoi Yhin


ADVISORY BOARD MEMBERS

Professor Dato'Sri Dr. Syed Arabi bin Syed Abdullah Idid
International Islamic University, Malaysia
Email: sarabidid@iium.edu.my

Professor Dr. Arvind Singhal
University of Texas at El Paso, USA
Email: asinghal@utep.edu

Professor Dr. Ang Peng Hwa
Nanyang Technological University, Singapore
Email: TPHANG@ntu.edu.sg

Professor Dr. Norshuhada Shiratuddin
Universiti Utara Malaysia, Malaysia
Email: shuhada@uum.edu.my

Professor Dr. Terry Flew
Queensland University of Technology, Australia
Email: t.flew@qut.edu.au

Professor Dr. Deddy Mulyana
Universitas Padjajaran, Indonesia
Email: deddy.mulyana@unpad.ac.id

Professor Dr. Oliver Hahn
Universiti of Passau, Germany
Email: oliver.hahn@uni-passau.de

 

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